Flower Power!

Trade Agreement Would Promote U.S. Exports and Colombian Civil Society | Juan Carlos Hidalgo and Daniel Griswold | Cato Institute: Free Trade Bulletin

2011-02-18T09:04:00.000-05:00

It is time that Congress pass the Free Trade Agreement with Colombia. it will level the playing field for US Exports to Colombia and it will help support Colombian civil society. Colombia is one of our biggest allies in Latin America. We need to promote free trade with our allies. Recently import duties were added to flowers coming to the US from Colombia. This is a step backwards in our relations with the largest producer of fresh flowers in our hemisphere. Many US jobs depend on flower imports from Latin America. Putting up barriers to free trade puts those jobs at risk. To get the facts click on the link below:

Trade Agreement Would Promote U.S. Exports and Colombian Civil Society | Juan Carlos Hidalgo and Daniel Griswold | Cato Institute: Free Trade Bulletin

Why is the rose market so tight?

2010-09-03T09:57:00.004-04:00

Many have been asking why the supply of roses has tightened causing prices to rise and making it more of a challenge to source some varieties. There are several reasons...

Weather...weather conditions in Colombia and Ecuador have not been as favorable as usual for growing flowers. Rain and cooler dark days reduce rose production from its normal volumes.

Economic factors...Many farms have gone out of business because of factors like high inflation, currency fluctuations, loans called by banks, and a long term recession in many parts of the world.

It's a world market...more flower production going to Russia and some parts of Europe.

All of these factors put together are playing a part in the rose market. Fortunately, we have long-term established relationships with many of the worlds finest and largest rose farms. We also source roses from many different parts of the world (California and Canada) in addition to our imports from South America and this cushions and insures our ability to get our customers what they are looking for a high percentage of time.

With the normal increase in flower sales coming as the summer comes to an end and the coming "pinch" for Valentines 2011, we expect the rose market to remain strong but manageable for the foreseeable future.

Secretaries Day or to be politically correct...Administrative Professionals Day

2010-04-19T10:07:00.003-04:00

THE HISTORY OF SECRETARIES DAY

OVERVIEW OF SECRETARIES DAY

Administrative Professionals' Day (Secretaries' Day) is an unofficial secular holiday observed on the last Wednesday of April, to recognize the work of clerical employees such as secretaries, receptionists, paralegals, etc. It is celebrated as part of a larger Administrative Professionals Week, which takes place during the last full week of April.

HISTORY OF SECRETARIES DAY

The first Secretaries' Day was held in 1952 by the International Association of Administrative Professionals, with the support of an association of corporate groups. In 1998, the name of the holiday was changed to better represent the full range of clerical positions.

SECRETARIES DAY TRIVIA

How is Secretaries' Day usually celebrated?

In the United States, the day is often celebrated by giving one's secretary flowers, candy, or small gifts, or by taking him/her out to lunch.

Source: The English Wikipedia

Please don't forget to let all those that support you in your daily efforts. Show them how much you appreciate them with a gift of Fresh Flowers! Remember...Flowers Do It!

Re-print of our newsletter for April 2010

2010-04-02T13:35:00.009-04:00

Although some might say this topic is controversial, I felt the message from our Dayton, Ohio store manager was so important I am putting it on my blog. Comments are always welcome!

Greetings,

It’s interesting what’s been going on in Washington, and I can’t help but notice similarities between government and our business. Consider the age old question, “What does is it really cost?” Our founding fathers did not like big government. That is why “State’s Right’s” and local government is best because who knows better what a local area needs than the people from that area! People from a local area were sent to Washington to represent those people – for a limited time, and then return to running their own business back home. Over the years, some politicians were overtaken by the power they had and other people’s money they had. They did not want to go back home. Before you know it, people out of touch with you knew how to spend your money better than you did. But, not well enough to live within the means and monies they received. Fees (taxes) were increased; politicians became obsessed with power, and always needed more and more money…because after all, they know what is best for you. Fiscal responsibility soon became “old school” and was ushered out and replaced with new “modern” accounting practices. When I was growing up, I would have never thought that today we would be in debt to China! Our grandchildren will still be paying the debt created by “those people that know what is best for us.” And some people actually think this health care bill will be a bargain?!! But, what does it really cost?

The “founding” wire services were small. They were lean businesses developed to promote the flower industry and the profitability and longevity of a florist shop. Over the years, certain people were overtaken by the power and prestige they acquired. They soon began to know what was better for a local florist, than the local florist did, and, how to spend your money better than you do. But, not well enough to live within the means and monies they received. Fees were increased; wire services became obsessed with power, and always needed more and more money…because after all, they know what is best for you. Fiscal responsibility soon became “old school” and was ushered out and replaced with new “modern” accounting practices. Today, you are paying for the mismanagement of wire service fees collected years ago. If you are a wire service shop and you survive, your grandchildren will still be paying for the debt created in the nineties! How many new fees have been added to your statement since the early nineties? How many of those fees have gone away? (Zero!). And tens of millions of dollars have been collected to make company projections look favorable to shareholders, for modern accounting practices.

It amazes me that some people think this health care bill will be a bargain. What does it really cost? But then, it amazes me that some florists think they are getting a bargain when they buy their flowers through a wire service. Their prices are really low! Lower than a wholesaler could charge. Hmmm??? Maybe we wholesalers should put out the cheapest prices, but then have all kinds of monthly add on fees to make up for mismanagement? No, people are too smart for that. (What does that flower really cost?) Thank you for supporting your local wholesalers.

Thank you for your business,

Bruce Hastings - CPF Dayyton, OH

Save The Florists!

2010-03-19T11:06:00.002-04:00

Over the past few months I am hearing from more and more retail florists that they are sick and tired of losing business to "order gatherers" and "flowers in a box" companies. Many are also finally realizing that their wire service is also a competitor. Social Media is lighting up with facebook groups and tweets on Twitter where florists are sharing their stories and strategies to take back the business that has been lost. Many are severing their relationship with a wire service and putting more marketing into their own websites and networking to drive business to their shops. They have come to understand that they will not be able to survive when they have to deliver full value and only get back a small percentage of the sale. Many accepted this so that they could take advantage of other services provided like POS systems and credit card processing but being held hostage is not a good place to be and fortunately there are other options for these services that are more competitively priced.

I believe that the consumer is also beginning to understand the difference between a LOCAL retail florist and a "flowers in a box" company and why the LOCAL florist is their best source for freshness and value. We (individually and as an industry) need to continue to educate consumers on this. There is power in groups and so be sure to use tools like social media, small business groups and industry associations to network and exert your flower power!

Heading to Washington DC to attend SAF Congressional Action Days!

2010-03-04T11:01:00.005-05:00

I leave tomorrow morning for Washington DC. I will spend time in Government Relations committee meetings over the weekend and on Monday and Tuesday I am going to participate in SAF Congressional Action Days (CAD). I have been going to CAD for many years and the experience has been so good for me and my company. I have become educated on some of the most important business issues of the day and I get the chance to talk face to face with my legislators about them. That's how democracy works. You have the right and responsibility to talk to your representatives and help them understand how issues effect you and your business. Believe me, your legislators need to and want to hear directly from you. Your real life, first had experience is important for them to hear. It's the only way you can have any influence over the outcome you will have to live with.

I look forward to meeting up with many friends there...some retailers, wholesalers, growers and SAF staff. Another benefit of CAD!

I hope that wherever you are, you are finally starting to thaw out from a long cold snowy winter. I hear it is going to be in the 50's in DC. For me it will be like a heat wave! Have not felt the 50's for months.

If you are reading this and are coming to CAD, safe travels and see you soon. If not, I hope you will consider it for next year.

Lots of Flowers For Valentines Day!

2010-01-15T14:05:00.003-05:00

Recently there have been a few news stories about a freeze in Colombia that may have damaged some of the roses growing there. That is true. What the stories did not tell you is that the freeze only effected a small area and that many farms were untouched. In addition, Roses are produced world-wide now. Ecuador, Kenya, Canada, California and more have very large, quality rose production companies. So there will not be a "shortage" of Roses or any other Flower for Valentines. Rest assured, Flowers are still your best bet when it comes to showing your sweetheart that you love her or him! To get the best quality and service, be sure to visit or call your Local Professional Retail Florist. Remember...FLOWERS DO IT!

"Be Inspired, Inspirable and Inspiring"

2009-10-30T11:25:00.005-04:00

I recently attended a two day business seminar that had several excellent keynote speakers as well as many break-out workshops ranging from how to get with this thing called "Social Media" to "Collecting your Accounts Receivable". After listening to the kickoff breakfast speaker (John DiJulius) I decided to attend his workshop on "World Class Customer Service". I could not be happier that I made that decision. John knows his stuff and he presents it in an easily understandable way. I am going to list some of the "must do's" that I took away from the workshop and that I want to implement at our company

"Stop Making Excuses": Customers and employees want results that benefit them, not excuses.

"Lose the Losers": Pretty self explanatory but in a nut, you are who you hang with whether at work or play. Make sure you are hanging with people who inspire you and have what you want.

"Lead an Extraordinary Life, so others will as well": The more you improve yourself and your surroundings, the more you raise up those around you.

"Never point"...Always show": When a customer asks you if you have something or where to find it, take them there, don't point!

"Never say NO"...Always say what you can do.

"Never say NO PROBLEM"...Always say "MY PLEASURE or "ABSOLUTELY".

"Never Gossip"

"Never carry on a personal conversation in front of a customer": They really don't want to know nor do they have the time to wait for you to finish the conversation.

ALWAYS "Beat the Greet": Be the first to say hello to everyone.

"Your SMILE is part of your uniform". It is not optional. It is as important as your clothing.

"It is not our fault"...but it is our problem": It may not be your fault at all but if it effects your customer, it is your problem. Maybe you shipped exactly what the customer wanted on time and per their instructions but the delivery company messed up and lost it. Don't tell them that now it is the delivery companies problem...fix it!

I am sure all of you can relate to times when you were treated well like the advice above or perhaps not so well. We are going to work hard to make sure you get "World Class Service" every time you deal with CPF. If you experience anything different than that, I beg you to call me directly at 216-898-3510 x 1125 and tell me. I would not mind hearing the good stuff too!

Signs of Recovery?

2009-10-05T11:52:00.002-04:00

September sales are in the book and without allowing myself to get too optimistic, we see some "bottoming out" of sales declines and we achieved sales increases in a few branches. What welcome news! While attending the recent SAF convention I had to opportunity to compare notes with many people from all across the country from all floral industry segments. Many told me that they too were seeing an uptick in business. Granted not a big uptick but an uptick none the less. I am glad we can say we are seeing the same. I hope you are too.

Today I heard on the radio that unemployment is still pushing 10%. Is it wrong to think that also means 90% of people are employed? I am tired of feeling beaten down by the recession and I have gotten to the point where I think it is time to take action in my life and my company. So...me and CPF are going to take a new approach. I think we got away from setting goals and working a strategy to achieve them and we just rode the downturn and excused our year of less than stellar performance because of "the economy". Done with that. Our goal for the last 3 months of 2009 is to return to sales growth. We are again setting goals and working strategies to get there! Yea!

I hope that you too are deciding to take this situation by the horns and change what you are doing if it needs changing. I wish you much luck and good energy for your efforts.

Optimal Delivery Time

2009-09-17T11:27:00.000-04:00

We struggle with what is the "best" time for our delivery trucks to depart for their deliveries...Of course part of the decision is based on the length of the route (longer routes must leave earlier) but what do you think? Is it better to get your delivery earlier in the day or is it better to be able to call in to the wholesale house a little later in the morning and still get what you need on the truck that day knowing that the delivery will get to you later than if it left early? Would really love to get some feedback. Thanks!

NEVER FORGET!

2009-09-11T06:25:00.004-04:00

May we all never forget the tragic events of September 11, 2001. May God bless the United States of America and all those who lost their lives and lost loved ones.

National Teacher Day

2009-09-10T10:44:00.006-04:00

Isn't it time all the great teachers that positively influenced us, our children or some other special person in our life were recognized? I don't know about you but I think that most teachers are under paid and under appreciated. They deserve a "holiday" that celebrates the important job they do. Nothing says "Thank you" or "You Are Special" like flowers. Did you know that a special day is already established for just such a celebration? In the USA it is the Tuesday of the first full week of May. Our industry must find a way to educate the public about this day and to promote flowers as the perfect gift to express their gratitude.

GROWER SHOWS ARE BACK!

2009-07-30T11:42:00.003-04:00

We are getting ready for 2 events that are always a big hit with customers and suppliers. GROWER SHOWS are planned for August 18th in Parma, Ohio and August 19th in Columbus, Ohio. Many of the world's premier flower producers will be displaying new varieties and industry favorites for you to see, touch, smell and ask those questions you have been afraid to ask directly to our growers and sales staff. There will be great show special pricing and show deals available ONLY at the show so don't miss out on a fun and profitable day.We will also offer discounts and deals on floral supplies! for more information contact CPF Parma at 216-898-3500 or CPF Columbus at 614-478-9905.

Summer Hours

2009-06-10T08:33:00.002-04:00

As we continue to look for ways to cut expenses while not sacrificing customer service, we have decided to try "Summer Hours" at a few of our locations. We are finding that afternoon's and specifically Tuesday afternoon's are a very quiet time. Our 2ND round of deliveries departs at 11:00 AM, customer calls have been made and with almost no customers or customer calls coming in we need to manage wages.

Our plan is to close one hour earlier (2:00 PM) everyday except Tuesday when we will close at 12:00 PM. Of course all customers will be informed of this change and we make sure customers have our mobile phone numbers in case of an emergency or to place a last minute order for the next days early delivery. We plan to do this from June 15 - September 30. Will let you know how it turns out. If you have ideas or comments please share them with me.

Happy Mother's Day!

2009-05-04T13:48:00.002-04:00

This post will be short and sweet.

Mother's Day is this Sunday and our pre-orders are strong. On top of that, those customers that decided not to pre-book are now hitting us with good size orders. I guess they could not bear the risk of an early commitment this year with the "economic crisis" but we are happy to handle the late comers too.

Our big shots of inventory started arriving over the weekend and the quality looks great! We are looking forward to a terrific holiday and wish you the same.

Credit and Collections

2009-04-22T11:47:00.008-04:00

Accounts Receivable: Money which is owed to a company by a customer for products and services provided on credit.

I spend part of most days in the office focusing on our Accounts Receivable. Seems like a larger part lately. I chalk that up to the times. Business is tough out there and just about everyone is feeling the pinch. Still, if I plan to keep my business in business and as far as I know, my family, employees and vendors are counting on that, I have a responsibility to collect what is owed to us.

Over the years I learned much of what I do in this area from my Dad. He told me many times that there is nothing more important in business than collecting your Accounts Receivable. Makes sense. If you don't you go out of business. I guess the good thing about our Accounts Receivable is that the majority of it is collected within our terms (or very close) through our normal monthly statement process. God bless those customers that handle their debts this way!

Unfortunately, not all customers fall into this category and that is where the real work begins. Over the years we have developed steps to take at different points in the collection process depending on how the customer is handling paying off the debt. They range from friendly reminders to using a collection agency / attorney. Of course we do everything reasonably possible to avoid that last option but sometimes nothing else works. The most important thing is to treat the customer with respect throughout the process but remain firm regarding the intent and efforts to collect the debt.

Please feel free to share ideas, comments and suggestions.

Great Customer Service

2009-04-10T10:01:00.007-04:00

Lately I have become more aware of the customer service I receive when I go shopping, dining out, or when I pay for a service to be performed. Like most people these days, my families budget is stretched and so when I decide to spend my hard earned cash, getting great customer service means more to me than it used to. Here is an example from yesterday...I needed to get a new passport photo taken to send in with my passport renewal application. Not a big deal and there are lots of places that offer this service. I went to my local Walgreen's because I had been told they do this. It was 8:15 AM when I walked into the store. No one acknowledged me even though there was a person at the checkout near the front door and another stocking shelves in a nearby aisle. I walked around the store for a minute or two looking for a sign or something that would indicate they could do the photo for me. I finally went up and asked an employee who was standing at a sales counter if I could get the photo done. They said that the person who does this in their photo department did not start until 8:00 AM. I told the person that it was 8:15 AM and he said "oh yea. right". He told me he would see if he could find someone to help me. I waited while he walked to the back of the store and disappeared for a few minutes. When he came back, he told me that their photo equipment was not working and also that the photo dept. employee that could help me if the equipment worked would not be in until 10 AM. So I headed down the street to CVS. I was greeted by the first employee that saw me walk in and asked if there was anything they could do to help me. Nice. When I told her what I needed, she said "we can do that, follow me to the photo dept". There she explained to the person working in that area what I needed and that person promptly showed me where to stand, took the picture, asked me if there was anything else I needed and since there was not, had me out of the store in less than 5 minutes with my photos. Long story but here is the deal...next time I need anything that I would go to the drugstore for, guess where I am going first?

How many customers feel this way about your business? Can any of us afford for them not to feel this way about our business?

Easter - Yesterday and Today

2009-03-31T11:17:00.006-04:00

I miss the Easter's I remember as a kid. My Mom would buy each of us kids a new outfit to wear to church and we would all wear a flower (carnation corsages for me and my brother and an orchid for my sister and Mom). My Dad was at work at the wholesale house on Easter morning because in those days customers needed last minute flowers to fill all their holiday orders. We were not the only ones who celebrated Easter with a flower and dressed in our "Sunday best". Churches and afterwards restaurants and homes were filled with people just like us and for some reason I remember the weather was always sunny and warm (that part has to be selective memory!) We would go visit and celebrate (including a great Easter dinner) at Grandparents or Aunts and Uncles with other family members. We would make a day of it.

This Easter we will still go to church in the morning but few there will dress much differently than the previous Sunday. I'll be able to count on one hand the people with a flower on their dress or lapel. We will have a "nice dinner" at home and maybe all of my kids (2 are grown up and 3 are still at home) will stop by for part of the day.

What happened? Why did we let this great tradition slip away? I miss it.

Buy Flowers at a Local Florist

2009-03-23T09:53:00.003-04:00

As I travel around the country and meet with our customers, I am hearing more and more that traditional retail florists are getting the word out to consumers to "buy flowers from a local florist". With Internet searches, it is very easy to find a local florist yourself if you want to send flowers to someone outside of your own local area. The reason to buy flowers from a local florist in the town where you want them delivered, is that you will get the best value this way. You will not be paying all the "middle men" a cut of your purchase price to take the order and send the order (to possibly the same local florist you might have chosen if you looked yourself) who then has to produce and deliver your purchase for considerably less money than you actually spent. Obviously, now knowing this everyone can understand why the delivering florist can not give you as big and full an arrangement as you would expect to get when you paid for the order. As a wholesaler, we support our customers efforts to get the word out. We need our customers to be financially fit and watching many of them try to survive on orders where they are not paid full mark up is a formula for disaster. Tell your friends to BUY FLOWERS FROM A LOCAL FLORIST! They will be glad they did.

More on the "In Lieu Of Flowers" issue

2009-03-19T09:02:00.003-04:00

This morning I received the SAF E Brief and included in it was this timely article. I have copied the article into my blog:

Three Steps to Nix 'In Lieu of Flowers,' Build Sympathy Business

Several members have contacted SAF recently, needing advice and materials to eliminate the “in lieu of flowers” phrase from obituaries and increase sympathy sales. We've created three practical, detailed steps to help make sympathy a profitable segment at your shop and remind you how SAF can help you do just that.

1. Examine

There’s no better time than now to reassess your sympathy program, spot your strengths and identify areas that could use a bit of professional polish. Click here for SAF’s Sympathy Business Checklist.

2. Reach Out

SAF has contacted newspaper editors about the “in lieu of flowers” phrase, and has found that the phrase originates from the funeral directors who write the obituaries, not the newspapers. Newspapers see obituaries as paid advertising that is published verbatim.

Some funeral directors regard the "in lieu of flowers" phrase as a convenient, polite way to meet requests for memorial contributions. But others use it because they don't want to deal with flowers. They consider handling and transporting flowers an inconvenience, hassle and expense. (See SAF’s Sympathy Business Checklist above).

It is important for florists to establish and maintain a positive working relationship with local funeral directors. An open dialogue tends to help make funeral directors feel comfortable voicing concerns and working with florists. Click here for SAF’s tips to Establish Relationships with Funeral Directors.

And, be sure to thank funeral directors who are not using the phrase. It will help solidify your relationship. Use SAF materials available atwww.safnow.org/sympathy to send them:

A note using Funeral Director Thank You Cards (Member price: $1 for a pack of six); or

A Thank-You Brochure.

Here are two examples of floral industry members reaching out to the funeral industry:

Dana Adkinson, owner of Keepsake Floral, Inc., in Orlando, advertised in the March 2009 edition of Funeral Home & Cemetery News, and the trade publication featured an article, “The ‘Keeping’ of Memorial Flowers,” about her business on the same page.

H. Clay Atchison III of McAdams Floral in Victoria, Texas, met the publisher of The Dead Beat at the Texas Funeral Director’s Convention in summer 2007. Atchison’s article, ”Business, Institution, and Government Ethics and Etiquette of Expressing Sympathy,” was published in the Winter 2009 edition.

3. Promote

Knowing how to express sympathy can be difficult. Remind customers that flowers add warmth to the service and provide the visible emotional support the bereaved need. SAF provides promotional materials that relay this in a tasteful manner:

Content fromwww.aboutflowers.com for your Web site and newsletters.

Statement Stuffers: “Nature’s Sympathy Card” sold in packs of 100; SAF member price: $4.95 for the first four packs. “Commonly Asked Questions — Sympathy” sold in packs of 50. SAF member price: $6.95 per pack.

Advertise in local newspapers and community and business newsletters with the 13 black-and-white print ads.

Advertise on the radio or your on-hold message with four radio commercial scripts.

For more advice and materials, visit www.safnow.org/sympathy.

— Jenny Scala
jscala@safnow.org

"In Lieu Of Flowers"

2009-03-18T08:55:00.004-04:00

All segments of the flower industry and in many ways the public are negatively effected by this little phrase. In recent years it appears more and more often in obituaries across the country. I contacted Jenny Scala at The Society Of American Florists for some information that we can all use to educate both Funeral Directors and Newspaper Editors about the phrase. She provided me with the following. If we all work together we can reduce or in some cases eliminate its use. Please feel free to copy and use it.

Here is some information that may be helpful.

When talking with your newspaper about the "in lieu of flowers" phrase, avoid the topic of profits. Focus on the benefits of flowers in the grieving process. Otherwise, it could look like the floral industry is trying to profit from people's grief.

Talking Points about Sympathy Flowers

    * It is never easy comforting a relative, friend or associate who has lost a loved one.

     * Many people want to express their sympathy and show respect for the deceased in a variety of ways, including charitable contributions, food donations, a helping hand, and cards and flowers sent to the family's home or to the funeral service.

     * Sympathy flowers have been a part of funeral and memorial traditions in nearly every culture throughout history. In ancient cultures, floral and herb essences were used to anoint the bodies of the deceased and aromatic flowers and greens were displayed.

     * Flowers add warmth to the service and provide the visible emotional support the bereaved need during this time.

     * If you've ever been to a funeral that is void of flowers, it is a cold and somber environment. A funeral without flowers is a sad, lonely, cold place.

     * Flowers honor the deceased person's life, express sympathy in a heartfelt way (providing a way to be there even if you physically can't be), and provide a warm, pleasant diversion -- something to talk about during the visitation and the service.

     * Flowers are something that can be there when you can't be, and we all know how they can express our feelings in so many ways.

     * Flowers can be a great source of comfort to those grieving the loss of a loved one, and should be regarded as an important gesture.

     * Recent research indicates that sympathy flowers may not only brighten and warm a funeral or memorial service setting, but also have a positive impact on the emotional well-being of the bereaved.

     * A 2006 behavioral research study conducted at Harvard by Nancy Etcoff, Ph.D., reveals some of the calming, fortifying feelings flowers create. The study reveals that flowers feed compassion and chase away anxiety and worries. Research participants lived with fresh flowers for just a few days and reported increases in feelings of compassion and kindness for others. Overall, people simply felt less negative after being around flowers.

     * Previous behavioral research by Rutgers University also found that flowers improve our emotional health, according to The Journal of Evolutionary Psychology. Research participants reported feeling less depressed, anxious and agitated after receiving flowers, and demonstrated a higher sense of enjoyment and life satisfaction.

     * The bereavement process is a pivotal time when worry, anxiety and many sad emotions are present. With such compelling research that shows how flowers impact emotional well-being, flowers should be regarded as an essential part of the bereavement process.

     * In light of the emotional benefits of flowers, it is hard to imagine a funeral or memorial service without them.

     * For information on the behavioral research and flowers in general, please visit www.aboutflowers.com <http://www.aboutflowers.com> .

     * In most instances, we have found that the "in lieu of flowers" phrase is used as a convenient, polite way to meet requests for memorial contributions and that many people just don't understand how important flowers are too the bereavement process.

     * Eliminating the "in lieu of" phrase when designating a charitable donation in an obituary or death notice leaves the expression of sympathy to the giver, rather than dictating what they should or shouldn't do.

"Retail Round Table"

2009-03-14T06:11:00.003-04:00

A few months ago our company began to hold "retail round table meetings". We invited our customers to come to our wholesale houses, share a simple meal and sit down in an informal atmosphere and participate in an open discussion to share ideas, success stories and anything that they felt like talking about. We start with a topic (like weddings, holidays, etc...) and just let the ideas and comments flow. So far everyone seems to enjoy and benefit from the meetings. We get many positive comments and many of our customers ask when the next meeting will be.

What I really like about our customers is that they are not afraid to share good ideas or tips that make them successful. It is tough out there and they may be sitting with competitors but still they are open and willing to help each other. They also help us with ideas that we can do to be a better supplier and partner to their businesses.

The flower business is special. We deal in emotions... happiness, celebration, memories and even grief. The people in it are special too.

The Groundswell

2009-03-13T12:52:00.005-04:00

I have been listening to an audio book "The Groundswell" about social media networks (face book, my space, blogs, etc...) and how to understand and harness their power. I am intrigued by the potential to improve and grow customer relationships. I see a huge opourtunity to share ideas, success stories, and the like. I hope this blog becomes a place to exchange ideas and share our collective experiance. Stay tuned.

Jump and the net will appear...

2008-11-26T15:08:00.002-05:00

Someone told me this awhile ago and it seems to me that it fits. I am jumping into the world of blogging. I have no idea if I will have anything worth writing/saying but I am going to give it a try! Come back later to see where this thing takes me.