I believe that the consumer is also beginning to understand the difference between a LOCAL retail florist and a "flowers in a box" company and why the LOCAL florist is their best source for freshness and value. We (individually and as an industry) need to continue to educate consumers on this. There is power in groups and so be sure to use tools like social media, small business groups and industry associations to network and exert your flower power!
Flower Trend 2018: Magnificent Mediterranean
1 week ago