thoughts, musings and ideas about the flower industry
Friday, September 3, 2010
Why is the rose market so tight?
Many have been asking why the supply of roses has tightened causing prices to rise and making it more of a challenge to source some varieties. There are several reasons...
Weather...weather conditions in Colombia and Ecuador have not been as favorable as usual for growing flowers. Rain and cooler dark days reduce rose production from its normal volumes.
Economic factors...Many farms have gone out of business because of factors like high inflation, currency fluctuations, loans called by banks, and a long term recession in many parts of the world.
It's a world market...more flower production going to Russia and some parts of Europe.
All of these factors put together are playing a part in the rose market. Fortunately, we have long-term established relationships with many of the worlds finest and largest rose farms. We also source roses from many different parts of the world (California and Canada) in addition to our imports from South America and this cushions and insures our ability to get our customers what they are looking for a high percentage of time.
With the normal increase in flower sales coming as the summer comes to an end and the coming "pinch" for Valentines 2011, we expect the rose market to remain strong but manageable for the foreseeable future.
I am a 4th generation wholesale florist. My Great-Grandfather started my company, CPF, back in 1913. We now operate 11 distribution centers around the USA and a sales office in Bogota, Colombia. I have worked in the business for more than 33 years and currently serve as the companies President. My involvement in the flower industry includes being a former Board member of WFFSA, Former Board member of SAF, SAF Wholesale Council Chairman and SAF Government Relations Committee Chairman. AAF