thoughts, musings and ideas about the flower industry
Monday, March 23, 2009
Buy Flowers at a Local Florist
As I travel around the country and meet with our customers, I am hearing more and more that traditional retail florists are getting the word out to consumers to "buy flowers from a local florist". With Internet searches, it is very easy to find a local florist yourself if you want to send flowers to someone outside of your own local area. The reason to buy flowers from a local florist in the town where you want them delivered, is that you will get the best value this way. You will not be paying all the "middle men" a cut of your purchase price to take the order and send the order (to possibly the same local florist you might have chosen if you looked yourself) who then has to produce and deliver your purchase for considerably less money than you actually spent. Obviously, now knowing this everyone can understand why the delivering florist can not give you as big and full an arrangement as you would expect to get when you paid for the order. As a wholesaler, we support our customers efforts to get the word out. We need our customers to be financially fit and watching many of them try to survive on orders where they are not paid full mark up is a formula for disaster. Tell your friends to BUY FLOWERS FROM A LOCAL FLORIST! They will be glad they did.
I am a 4th generation wholesale florist. My Great-Grandfather started my company, CPF, back in 1913. We now operate 11 distribution centers around the USA and a sales office in Bogota, Colombia. I have worked in the business for more than 33 years and currently serve as the companies President. My involvement in the flower industry includes being a former Board member of WFFSA, Former Board member of SAF, SAF Wholesale Council Chairman and SAF Government Relations Committee Chairman. AAF